Money-Marketing

Meeting Philippa Wild, Head of Technical Marketing for Discovery Insure

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  Q: How did you get involved in the world of financial services?
  
  A: I studied actuarial science because I found it very interesting. I remember looking at second year university exam questions and was so excited as I finally found a subject that in my opinion dealt with real life business problems. Once I completed my studies I was lucky enough to get a job in the financial services sector. I quickly found my passion in short term insurance and haven’t looked back since.
  
  Q: What is technical marketing?
  
  A: Technical marketing produces material that assists our distribution force with selling our products. We conduct several analyses and comparisons that illustrate the strength of Discovery’s unique product offerings
  
  Q: When we think of actuaries in SA we think of them in Long term and health insurance – is the role of the actuary under appreciated in short-term insurance?
  
  A: Not anymore. The number of short term insurance actuaries is growing significantly and you will find that most short term insurance companies already use actuarial expertise in one way or the other either by employing actuaries themselves or relying on the skills of consultant actuaries.
  
  Q: What costs more for the short-term insurer and insured – crime or state of roads and drivers?
  
  A: State of the roads and drivers. Most short term insurance claims come from vehicle accidents. A large portion of these are attributable to driver behaviour, which is why at Discovery Insure we have developed a unique incentive programme aimed at improving driver behaviour. The better you drive the greater your rewards. In addition, driving well reduces the number of accidents which in turn keeps you and your family safe.
  
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