Add Your Voice Campaign: Empowering South Africans to shape policy and progress

At a time when ordinary citizens’ voices matter most, Old Mutual‘s Add Your Voice campaign is championing inclusive dialogue. This initiative bridges the gap between global policy discussions and the everyday lives of South Africans. At the heart of the campaign is the People’s Podium, a platform inviting citizens from all walks of life to share perspectives on key economic and social issues to help shape a fairer future.

This campaign emerges in response to South Africa’s G20 Presidency and embodies a mission to facilitate inclusive growth through active citizenship.

Inclusive growth via policy discussions

“Guided by B20 South Africa’s theme of inclusive growth through global cooperation, we aim to drive actionable policy recommendations that reflect the values of collaboration,” said Celiwe Ross, Director for Group Strategy, Sustainability, People, and Public Affairs at Old Mutual.

Through its partnership with the B20 Summit, Old Mutual extends its voice and influence. Team members will actively contribute to discussions in four of the eight B20 task forces, embedding local insights into global economic conversations.

How can South Africans engage?

Add Your Voice is built to resonate with every South African:

• Join the Conversation: South Africans can share their views on economic and social issues via The People’s Podium.
• Multiple Digital Platforms: The campaign encourages interaction through social media, alongside other media to reach diverse audiences.
• Themes Explored: Citizens can contribute perspectives on tackling systemic challenges, visualising economic progress, and defining personal aspirations.

According to Ross, “The People’s Podium bridges the gap between citizens and policy-makers, ensuring critical conversations aren’t restricted to boardrooms but include the realities of South Africans.”

Simplifying policy for public empowerment

The campaign also delivers educational content to simplify complex issues. It underscores the need to demystify policy and empower the public with actionable information.

Ross remarked, “Policy terms often distance people from discussions that affect them the most. Our aim is to change that by leading meaningful engagement and creating opportunities for active citizenship.”

Old Mutual’s call to action

Through Add Your Voice, Old Mutual calls on South Africans to rise up and share their ideas, experiences, and aspirations. Be on the lookout for related materials, activations, and opportunities to contribute. Together, let’s shape South Africa’s future.