Search

Discover glu: Redefining financial growth through mutuality

By Barry Pretorius, National Head of Distribution at glu
7 February 2025 • 4 min read

Young people happy with glu, new divsion from PPS

Empowering your clients’ financial futures has never been simpler with glu, a new division of PPS. glu is transforming the financial services space by seamlessly integrating innovation, simplicity and the ethos of shared success.

glu is designed to extend the benefits of Mutuality to more people and they are commitment to helping advisers build trust, alleviate client financial anxiety, and fostering lasting relationships. glu is pioneering a new era of financial services, deeply rooted in ubuntu, where financial inclusion and community lead to success.

Why glu is your ultimate partner in financial success

1. Expanding mutuality beyond boundaries 

As a subsidiary of PPS, whose core market remains graduate professionals, glu brings the benefits of mutuality and profit-sharing to more people than ever, specifically targeting middle to upper-income earners between the ages of 25 and 55. Households should have a minimum income of R30 000 per month and members should ideally hold a diploma or degree, or have an association to a PPS member. With all this locked in, you can help more South Africans experience the joys of collective prosperity, all while broadening your client base.  

2. Digital-first, seamless financial solutions 

Simplicity and efficiency is glu’s speciality, with a platform that is designed to make your life easier as an adviser as well as paperless applications and straight-through processing. All of this allows you to access and update member policies in real-time on the intuitive adviser portal, this means you’ll spend less time on administrative tasks such as paperwork. 

3. A simple and powerful value proposition 

Financial decisions can often feel overwhelming for members. glu’s straightforward offering combined with your expertise will help your clients navigate financial complexities with confidence. glu aims to ensure that members feel supported throughout their financial journey. As an adviser, this positions you as a trusted companion who delivers seamless solutions that resonate with today’s consumers. 

4. Mutuality: The heart of glu 

What sets the new PPS division glu apart is their mutuality-driven model. As with PPS, the approach ensures that members aren’t just buying a product; they’re joining a community built on shared success. With glu, you can offer members the opportunity to share in the profits and mutuality benefits, creating a sense of belonging and long-term value. 

5. Support for advisers 

glu is more than just a financial services provider – they are your partner. From smooth onboarding to continuous support: all to ensure you have the right resources, training, and tools you need to thrive. A dedicated business consultant is available to help you offer the best possible service to your clients, our members, all while giving you a competitive edge in the market through mutuality and the power of Profit-Share. 

By partnering with glu, you’re not just offering financial solutions – you’re shaping a purpose-driven financial future for your clients through Financial Togetherness™.






Subscribe to our free newsletter

Stay at the forefront of financial advisory excellence with MoneyMarketing's weekly insights. As a professional adviser, you'll receive carefully curated content that enhances your practice and client relationships without cluttering your inbox. Our commitment to delivering only relevant, actionable intelligence helps you make informed decisions that drive your business forward. Join our community of leading financial professionals today and transform your practice with our complimentary newsletter—because your success is our priority.

 
Previous Article
The impact of SONA
Next Article
Addressing misconceptions around gap cover

Related articles