Search

Redefining the landscape through mutuality and digital innovation  


10 March 2025 • 3 min read

By Michele Jennings Chief Executive, glu 

At the heart of glu lies a commitment to extend the benefits of Mutuality to more people.  

The financial world is changing, and it’s about time. Gone are the days when financial services were time consuming and complex. New financial services provider glu is redefining what it means to simplify financial services through a mutuality-led value proposition. At the heart of glu lies a commitment to extend the benefits of Mutuality to more people.  

For Financial Advisers, that means bringing holistic solutions through digital-first systems that fast-track the often slow and cumbersome onboarding process. glu aims to deliver on the ambition of shared success while ensuring that the member a nexperience is seamless and even enjoyable. 

Empowering advisers 

Financial services provider glu aims to empower Financial Advisers to be key stakeholders in enabling better financial outcomes for members. glu focuses on both adviser ambitions and member wellbeing to ensure an ecosystem that is conducive for mutual and shared success. Building long-lasting relationships is an essential part of fostering a sustainable and thriving business, which is why glu positions itself as the Financial Bestie for both advisers and members – a reliable and trusted companion that takes the anxiety away from financial planning. 

Mutuality ensures value for all 

As a division of PPS, Mutuality for members also emphasises empowerment and transparency, as well as the promise of collective prosperity. Unlike traditional models, Profit-Share provides members with a true sense of ownership and reward. The focus therefore shifts from just selling products to delivering real value. Our digital-first approach ensures that advisers spend less time on administrative tasks and can rather focus their attention on building relationships that stick by leveraging the true essence of Financial Togetherness™. Enhanced functionality such as straight-through processing for a standard life, seamless claims processing, and policy management on the intuitive and easy-to-use adviser portals are some of the ways in which glu’s digital ecosystem is empowering advisers to thrive while ensuring a quick and easy onboarding process for members. 

Financial services are no longer just about transactions; the focus should be on building authentic connections, pursuing excellence, and constantly thriving to innovate in order to offer enhanced experiences. 


Subscribe to our free newsletter

Stay at the forefront of financial advisory excellence with MoneyMarketing's weekly insights. As a professional adviser, you'll receive carefully curated content that enhances your practice and client relationships without cluttering your inbox. Our commitment to delivering only relevant, actionable intelligence helps you make informed decisions that drive your business forward. Join our community of leading financial professionals today and transform your practice with our complimentary newsletter—because your success is our priority.
 
Previous Article
Is ESG dead? Why Trump’s exit from SA’s JET is a wake-up call for SA businesses
Next Article
Trust and technology: Making it work in financial advice 

Related articles