In South Africa’s dynamic economic landscape, where load shedding, inflationary pressure and global volatility remain constant companions, successful investing demands more than just data and spreadsheets. We believe in the Art of Investing. But what does that really mean?
It means that while science provides the foundation – models, algorithms, asset allocation theories and investment return analytics – it’s the art that gives investing its humanity. It’s the judgement, intuition and insight which allow us to look beyond the numbers, to understand people and to adapt to change in a world where uncertainty is the only certainty.
Science: The foundation of modern investing
We leverage rigorous financial science every day. Tools like mean-variance optimisation, factor modelling and Monte Carlo simulations help us assess risk, construct portfolios and stress-test outcomes. The science behind investing is what allows us to stay disciplined in our processes and deliver outcomes, which are repeatable and robust.
But science has limits. Financial markets are not closed systems. Human emotion, irrational behaviour, politics and cultural shifts are just as likely to influence the market as interest rates or GDP figures.
Art: The intuition behind the numbers
The art of investing is the ability to interpret what the numbers don’t say. It’s what lets an experienced investment professional sense when market sentiment is about to turn or when a ‘cheap’ share is cheap for a reason. It’s the ability to match a portfolio to a client’s lived reality, not just their financial plan.
Art is also about empathy. We serve a diverse and growing community of South African investors – professionals, entrepreneurs, retirees – each with their own goals and stories. Understanding the human element is key to tailoring strategies which are not only technically sound, but also emotionally sustainable.
Curating the right balance
Our name, Curate, is deliberate. We carefully select investment partners who blend technical skill with character – professionals who are not just portfolio managers, but stewards of our clients’ trust.
When we construct investment offerings, we consider more than just Sharpe ratios and drawdowns. We ask: Can this portfolio weather a market storm? Will the client sleep at night? Is the manager someone you’d trust with your family’s future? That’s where the art comes in.
A South African perspective
South African investors have long been resilient – navigating local uncertainty with global aspirations. But we also understand that for many, investing is personal: It’s the home you want to retire in, the education you want for your children, the legacy you want to leave behind.
Whether you’re investing for growth, income or global diversification, you deserve a partner who brings the full spectrum – science to guide the logic and art to honour the emotion. That is the essence of The Art of Investing. That is what Curate Investments stands for.
For more information about our funds, the fund managers and their investment approach, please visit our website at curate.co.za.

Curate Investments (Pty) Ltd is an authorised financial services provider (FSP No. 53549).
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