According to a report released by social media agency We Are Social, the number of active social media accounts in SA grew by 20% to 11.8 million in 2015. Simon Colman, Head of Commercial Liability Underwriting at SHA Specialist Underwriters states that the wide adoption and instantaneous nature of social media platforms means that bad news spreads faster than ever before. “Therefore, it is advisable that businesses constantly monitor these platforms from a risk management perspective.”
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