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Thomas Cook failed to adapt to a new generation of travellers

By Janice Roberts at New Media
24 September 2019 • 1 min read

Nathalie Schooling

 Insights from Nathalie Schooling, CEO of Customer Experience Company, nlighten

After 178 years, Thomas Cook has gone into administration, leaving employees jobless and thousands of customers stranded away from home. Aside from the human misery, what can this story tell us about business strategy and customer engagement? (more…)


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