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Fedgroup Impact Farming transforms investment landscape

By Grant Field, CEO at Fedgroup
4 March 2020 • 2 min read

Impact investing is a global trend that is challenging
traditional approaches to wealth creation. Modern investors want to know that
their funds are not merely generating a profit, but that they are also making a
sustainable environmental and social impact.

Fedgroup, the South African independent financial
services provider, is at the forefront of this movement in the country through
its innovative Impact Farming offering, which allows you to purchase and own
income-generating green assets through an app on your mobile device.

The Impact Farming app offers three investment
asset choices: solar panels, blueberry bushes and beehives, each chosen because
of their positive social and environmental impact. Investors can create their
own portfolios by purchasing these assets through the app platform. Once
purchased, assets are installed on commercial farms where they are managed on
the investor’s behalf by skilled farmers. Investors then earn a regular income
from their assets every time there is a harvest.

Along with the positive impact it has on the environment,
the low barriers to entry make Impact Farming accessible to anyone from
millennials to pensioners, who can add new assets to their portfolios whenever
they choose. Because of the simplified, efficient model, investors are not only
driving positive change, but can also look forward to market-leading returns,
thereby aligning their social responsibility with their wealth creation
strategy.

Furthermore, the effect it has on job creation and
enterprise development is significant. Small-scale farmers now have the
opportunity to scale their operations without having to invest their own
capital. 

SAINC met up with beekeeper, Zongezile Jack, whose life has improved considerably since the launch of the app. In the words of Fedgroup CEO, Grant Field, Impact Farming is transparent, it’s simple, and it makes a difference in people’s lives.


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