The financial services industry is at a turning point – one that calls for a shift from traditional transactional models to an ecosystem built on shared success. glu is leading this change by embedding Profit-Share at the core of its Mutuality-driven approach. More than just a financial model, Profit-Share is a value-added benefit that prioritises collective prosperity, ensuring that both members and Financial Advisers benefit from their partnership with glu.
At its core, glu’s Profit-Share model is redefining financial engagement by enabling its members to share in the business’ success. Unlike traditional providers, where profits stay with shareholders, glu empowers its members to benefit from their collective contributions. This fosters financial security, a sense of belonging and trust – reinforcing the value of being part of a community that works together.
Financial services have long been perceived as passive, one-sided engagements where policyholders contribute but rarely see the direct benefits of their participation. glu is challenging this norm by shifting the dynamic from a static financial relationship to a rewarding partnership. Members are no longer just policyholders; they are co-beneficiaries belonging to an ecosystem designed to thrive on transparency, shared value, and mutual success.
Financial Advisers are integral to glu’s vision. The Mutuality model enhances their ability to build long-lasting, meaningful relationships with members by shifting the focus from transactional engagements to a model based on Financial Togetherness ™. Advisers are trusted partners who are focussed on their members’ financial wellbeing.
This alignment of interest fosters trust, loyalty and sustained relationships, making it easier for advisers to support members through every stage of their financial journey. glu’s digital-first approach provides an enhanced experience by streamlining administrative tasks, allowing advisers to focus on value-adding financial guidance rather than paperwork.
Features such as seamless onboarding, straight-through processing for standard life policies, and an intuitive adviser portal ensure that advisers can dedicate more time to member interactions.
In a world where financial services are often seen as complex and impersonal, glu is proving that Mutuality and innovation can work together to deliver a rewarding financial experience for all.
