As part of its ongoing drive to enhance customers’ experience through digital innovation, Old Mutual has launched a smart new website for users in South Africa.
The
development of the new site – www.oldmutual.co.za
– follows extensive engagements with customers to be fully responsive to their
changing needs as well as in-depth market research to determine best of breed
design.
Old Mutual’s Chief Digital and Data Officer, says, “The focus of our new
website is on user-friendliness, so that customers can have fast and easy
access to our information and their portfolios on one platform on any device,
anywhere and at any time.”
The new
website aligns Old Mutual’s digital presence to its refreshed corporate brand,
which was launched in August 2018, shortly after Old Mutual’s primary listing
on the JSE.
Mpako says
that a top priority was to ensure the new website was designed around the needs
of customers to deliver a fantastic user experience. The new site is easy and
simple to navigate, and offers personalised recommendations.
“At Old Mutual
we are focused on driving a culture that prioritises the needs of our customers
and intermediaries. To achieve our vision of being a truly customer-led
organisation, we are continually improving our service and building technology
that will see our customer and intermediary experiences becoming simpler and
more intuitive.”
As part of its
commitment to driving digital innovation, Old Mutual introduced a live ChatBot
on its website in 2018 and now provides digital access to 34 products via its
secure customer portal. The group is also rapidly adopting intelligent
automation technologies, such as Robotic Process Automation.
“We are
confident our new website will support our aim of becoming a leader in digital
financial services and meet all our customers’ needs in one place – faster and
via the channel of their choice,” Mpako concludes.
Customers who
visit the new site are encouraged to provide feedback to Old Mutual about their
experience as well as suggestions for ongoing improvements.
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