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Modern risks racing the short-term insurance industry

By Thabiso Rulashe, Head Strategy and Investor Relations at Santam
17 July 2025 • 3 min read634 reads

One of the foremost challenges for the South African short-term insurance industry is climate risk, now a major priority for the sector. Economic losses linked to human-driven climate change have nearly tripled since 2000, soaring from $149 billion in 2000–2004 to $435 billion between 2020–2024. To tackle this, the industry is heavily investing in tools like advanced data analytics, geomapping, and AI-powered risk assessments.

Geomapping technology, for instance, overlays weather and environmental data with location-specific information, enabling accurate underwriting and pricing. Santam, South Africa’s leading insurer, is further advancing this by collaborating with the Council for Scientific and Industrial Research (CSIR). By leveraging tools like the GreenBook, they help cities devise climate resilience strategies.

Global frameworks such as the Task Force on Climate-related Financial Disclosures (TCFD) offer additional guidance, ensuring insurability amid evolving climate realities.

The role of brokers in modern risk management

As risks continue to compound, brokers remain indispensable to clients when it comes to navigating the South African short-term insurance industry. Their roles now extend beyond policy distribution to offering data-driven risk management advice. By embracing analytics and technology, brokers are equipped to help clients identify exposures, navigate risks, and enhance their resilience.

Affordability and inclusion in insurance

Insurance must innovate to improve accessibility, particularly in South Africa’s underserved markets. High inflation amplifies the need for affordable and inclusive solutions, requiring the industry to collaborate with intermediaries and drive financial education. Moreover, refocusing on value-based pricing rather than cost enables insurers to better serve the evolving expectations of high-income segments.

Collaboration and public-private partnerships

No industry can combat large-scale risks alone. Public-private partnerships, such as the Partnership for Risk and Resilience (P4RR), exemplify how insurers can collaborate with municipalities on flood defence, firefighting, and disaster preparedness. This cooperation not only protects economic progress but also reduces societal inequality.

Human-centred approaches in a complex sector

Insurance is not merely about mitigating risks – it empowers communities by enabling opportunity. By cultivating empathy and emotional intelligence within the sector, insurers can address underinsurance challenges in the South African short-term insurance industry with a human-first approach, ensuring no one is left behind.

Wrapping it up

The South African short-term insurance industry must evolve rapidly to address modern challenges. From climate risk mitigation to promoting inclusivity and advanced risk management through brokers, the focus is clear: innovation and collaboration are key to resilience. By leveraging public-private partnerships and advanced tools, insurers safeguard not only the economy but the livelihoods of millions.


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